Step 1. Cleanse!

Step 1. Cleanse!

Whilst we increasingly use skincare products on our skin, we seem to be leaving out or doing a rush job of the most basic and essential step of our beauty routine: cleansing. But a quick swipe of a face wipe or splashing your face with water in the shower won’t cut it.

Taking the time to remove your makeup and thoroughly wash your face will ensure that you see visible improvements day after day, cleanse after cleanse.

We recommend to cleanse once in the morning and twice at night.

Why is Cleansing so important?

Consider what your skin is exposed to throughout the day. From makeup and sweat to particles in the environment, your skin inevitably faces many external aggressors. Daily facial cleansing removes every last trace of dirt, excess oil, pollution and unwanted skin cells off of your face.

Cleansing is the first step of all skincare routines and is beneficial in a number of ways. If not cleansed properly, dirt and pollution accumulate at the surface of your skin and could potentially contribute to breakouts, dehydration and ageing.

  • Maintain a clear skin

To help protect itself from environmental damage, the skin produces sebum. While sebum is beneficial to your skin, if it stays on the skin too long without being cleansed off, or if there is excessive oil on the surface, it can mix with any residing build-up leftover on your skin. This may cause enlarged pores and create a blockage of skin follicles, trapping sebum and allowing bacteria to penetrate the skin, which leads to inflammation, acne, and a blotchy and lacklustre complexion.

  • Boost hydration

Regular facial cleansing is also an important factor in helping the skin maintain a proper level of moisture. Dehydrated skin looks and feels rough, wrinkled and aged. Cleansing helps manage pH levels of the skin; enabling sufficient water and product retention, for proper skin hydration.

  • Stay young-looking

Every day, your skin is ageing. Pollution and environmental toxins can accelerate the ageing process, and the very simple process of cleansing your skin is an excellent way to get rid of all unwanted particles and to stimulate the internal processes, which fight ageing, including wrinkles, lack of tone, pigmentation and dullness.

  • Increase product’s effectiveness

Without cleansing, your skin would be covered with a thick layer of dirt and grime which can render it difficult for the active ingredients applied over to penetrate the skin properly and thus function. Clearing out your pores will prepare your skin for the absorption of other skincare products and will therefore make it more receptive to treatments to follow such as exfoliators, masks, serums and moisturisers, for maximum effectiveness.


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